Privacy Policy

This Privacy Policy explains how The Lash Mentors ("we", "us", "our") collects, uses, and protects your personal information when you visit our website, book an appointment, purchase services or training, or interact with us online or in studio.

This page is for general informational purposes only and is not legal advice. If you have specific legal questions, please consult a lawyer.

1. Information We Collect

We may collect the following types of personal information when you interact with us:

• Contact information (name, phone number, email address).
• Booking details (services booked, dates, times, preferences).
• Health and allergy information relevant to lash and beauty services.
• Payment information (processed securely through third-party providers; we do not store full card numbers).
• Communication history (emails, messages, notes related to your appointments).
• Website usage data (pages visited, device type, IP address, browser type, cookies and analytics data).
• Images or photos (before-and-after photos of your lashes or treatments, where permitted).

2. How We Use Your Information

We use your information to provide and improve our services, including to:

• Book, manage, and confirm your appointments.
• Communicate with you regarding upcoming bookings, changes, or follow-ups.
• Understand your preferences and any sensitivities or allergies for safe service.
• Process payments and manage billing.
• Respond to inquiries, questions, or feedback.
• Improve our website, services, and client experience.
• Send occasional marketing messages or updates (where permitted by law and your preferences).

3. Photos, Videos & Social Media

We may take before-and-after photos of your lashes or treatments for documentation, quality control, and marketing purposes.

We respect your privacy and will:

• Only capture images that focus on the treatment area (e.g., eyes, lashes) whenever possible.
• Use photos for our portfolio, website, social media, and marketing materials to showcase our work.
• Avoid tagging you by name on social media unless you have explicitly given permission.

If you do not want your photos used for marketing, please tell your artist at the beginning of your appointment or contact us at any time. We will honour your request and mark your file accordingly.

4. Booking, Payments & Third-Party Providers

We use third-party platforms such as Fresha and payment processors to manage bookings and payments. These providers have their own privacy and security practices.

• Fresha is used to manage online bookings, appointment reminders, and basic client records.
• Payment processors handle card payments via secure, encrypted systems. We do not store full card numbers.

By using our booking system or making a payment, you may also be subject to the terms and privacy policies of those third-party providers.

5. Marketing Communications

With your consent where required by law, we may send you emails or messages about promotions, updates, or new services and training.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. You may still receive essential messages related to your appointments, payments, or account.

6. Cookies & Website Analytics

Our website may use cookies and similar technologies to:

• Remember your preferences and improve user experience.
• Understand how visitors use our website (pages visited, time on site, device type, etc.).
• Support basic analytics and performance measurement.

You can adjust your browser settings to block or delete cookies, but some parts of the site may not function properly if you do so.

7. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• With service providers who help us operate our business (booking platforms, payment processors, email providers).
• When required by law, regulation, or legal process.
• To protect our rights, safety, or property, or the rights, safety, or property of others.

8. Data Storage & Security

We take reasonable steps to protect your personal information from loss, misuse, or unauthorized access. However, no system or method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your information may be stored in electronic records within Canada or in other jurisdictions where our service providers operate.

9. Data Retention

We retain your personal information for as long as reasonably necessary to provide our services, keep appropriate business records, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will securely delete or anonymize it where possible.

10. Your Rights & Choices

Depending on your location and applicable laws, you may have the right to:

• Access the personal information we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request deletion of certain personal information, subject to legal and business record-keeping requirements.
• Withdraw consent for certain uses (such as marketing or photo use).

To exercise these rights or update your preferences, please contact us using the details on our Contact page.

11. Children & Minors

Our services and website are intended primarily for adults. If we provide services to clients under the age of 18, we may require parental or guardian consent. We do not knowingly collect personal information from children without appropriate consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. The most current version will always be posted on this page with the updated date. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us through our Contact page.

By using this website or booking a service with The Lash Mentors, you acknowledge that you have read and understood this Privacy Policy.